![]() ![]() No longer having to contend with complex and in some cases incompatible EAI integration layers, Salesforce just created a customer-driven integration roadmap. They now can provide their customers with an API-based integration platform that can be fine-tuned to specific selling, marketing, service and customer experience objectives. Enterprises have far more challenging integration scenarios to deal with regarding ERP, PLM, CAD and legacy pricing systems.Īcquiring MuleSoft was a brilliant move by Salesforce. Salesforce’s acquisition of MuleSoft for $6.5B amplifies how critical enterprise integration is to CRM and CPQ strategies, yet the importance and challenges of this area aren’t even mentioned. ![]() There are CPQ vendors still offering applications that haven’t fundamentally changed since 2000. Members of the CPQ vendor landscape are growing complacent and need to intensify innovation efforts too. The recently published Gartner Magic Quadrant for Configure, Price, and Quote (CPQ) Application Suites, 2018 (client access reqd.) doesn’t address the most challenging problem enterprises face making CPQ strategies work, which is enterprise-wide systems integration. Magic quadrants and market analysis grids are designed to guide enterprise buyers to the best possible technologies for their needs. ![]()
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